Curriculum Structure Who Should Attend Benefits Requirements Application Deadlines Fees Contact Us Apply Online

Marketing Certificate Program

The Marketing Certificate Program offers participants a top-level introduction to the fundamentals of marketing at one of the world's leading business schools.

The program, designed for working professionals who do not have a background in marketing, provides an introduction to marketing and gives participants an understanding of consumer behavior as well as marketing research and strategy.

Like other certificates offered by Wharton Programs for Working Professionals, the program emphasizes the application of classroom concepts to practical decision making in the workplace and provides participants with the skills they need to make more effective marketing decisions in their working lives. Participants with no previous formal training in marketing will acquire the skills they need to advance their careers.

Courses are held in the evenings in state-of-the-art teaching facilities at Jon M. Huntsman Hall on the University of Pennsylvania campus in Philadelphia. During the spring and fall, classes meet one evening a week. Summer classes meet two evenings per week.

Curriculum Structure

The Marketing Certificate Program consists of four courses that span the business disciplines:

• MKTG 411: Introduction to Marketing
• MKTG 421: Consumer Behavior
• MKTG 423: Marketing Research
• MKTG 477: Marketing Strategy

WPWP recommends that courses be taken in the order outlined here; other sequences can be planned with a WPWP program representative. Introduction to Marketing must be taken in a student's first term.

During the fall and spring semesters, classes meet one evening per week, and participants can take one or two courses. In the summer, classes meet two evenings per week, and participants may enroll in one class per session. The certificate can be completed in as little as two regular semesters or in one regular semester and two summer sessions. All courses earn post-baccalaureate credits from the University of Pennsylvania.

Courses are taught by Wharton professors and industry executives who are appointed for their subject expertise, teaching skills, and ability to offer networking opportunities to participants.

Who Should Attend

• Working professionals with nonbusiness degrees who need to understand marketing to advance their careers.
• Early- to mid-career professionals who need to sell projects, ideas, or investment propositions inside or outside their company.
• Professionals who have no formal business training and want an introduction to marketing before applying to an MBA program.
• Entrepreneurs seeking formal business training in order to enhance their management skills.
• People who want to make a change early in their careers to one that requires a foundation in marketing.

Benefits

• Wharton's world-class business faculty present core marketing concepts using case studies, industry best-practice examples, and interactive simulations.
• Applying academic knowledge to practical managerial decision making.
• Acquiring insights on management and professional development from colleagues representing a range of industries and professions.
• Attending classes in Jon M. Huntsman Hall, Wharton's state-of-the-art educational facility on the University of Pennsylvania campus in Philadelphia.

Applicants must have:

• Completed their undergraduate degree, with a GPA of at least 3.0.
• Three or more years of work experience.

Qualified applicants must submit:

• Completed application
• Current résumé
• Entrance essays
• Official college transcripts
• $70 application fee
• Two recommendation letters

Applicants should apply online using the following link: WPWP application.

Supporting materials such as transcripts should be sent to the address listed below.